celver x Board Event 2026 Hamburg

July 2, 2026 | Hamburg GINN Hotel
S&OP on Stage: Modern SCM Planning Isn't Rocket Science

Volatile markets, uncertain conditions, and rising demands are putting increasing pressure on traditional planning processes. Many companies are reaching the limits of traditional S&OP approaches—especially in light of the upcoming phase-out of SAP APO.  

But modernizing your planning doesn’t have to be a major project. At our live event with Board, we’ll show you how modern supply chain planning can be implemented quickly, pragmatically, and effectively. The highlight will be a customer presentation by Christoph Petzke, who will provide insights into sales and operations planning at Aurubis and share concrete real-world experiences.

When? Thursday, July 2, 2026 | 3:00–6:00 PM, followed by a get-together
Where? GINN Hotel Hamburg Elbspeicher, Große Elbstraße 39, 22767 Hamburg, directions here

What you can expect:

  • S&OP in Disruptive Times: Why Speed Matters More Than Perfection Today  
  • AI Agents in Supply Chain Planning: The Potential Unlocked by Modern Approaches with Board
  • Aurubis Best Practices: Concrete Insights into Supply Chain Planning and Procurement Simulation Using the " "  
  • Live Demo of celver core S&OP: Quick Results with a Preconfigured Solution  
  • A Practical Approach: How to Find the Right Solution Step by Step and Choose the Right Process Model
  • Q&A & Networking: Discussion with experts from Board, celver, and the Hamburg community

This event is aimed at all decision-makers in supply chain, operations, controlling, finance, IT, and related fields who wish to efficiently manage their planning processes across the value chain and further develop them within the SAP APO solution.

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Speaker

Christoph Petzke, Aurubis
Person ICON
Christoph Petzke
Manager Sales & Operations, Aurubis

As Manager of Sales & Operations Planning at Aurubis, I contribute my expertise in process optimization and supply chain management to improve complex processes and create value for our company. With my certification as a Professional Scrum Master™, I support my team in working agilely and effectively, which leads to continuous improvement of our business processes.

Christoph Petzke, Aurubis
Person ICON
Janek Kapahnke
Head of Supply Chain Management Business Unit, celver AG

Janek Kapahnke has been developing planning and analysis solutions with customers from various industries for over 5 years. Today, he is responsible for the area of supply chain management and focuses on innovative solutions for current challenges in supply chain planning.

Impressions from the celver x Board Event 2025

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Here's why you should attend:


-Based Knowledge Transfer

Take advantage of direct interaction with users, interested parties, and experts from celver and Board. Real-world use cases and lessons learned.

Experience modern S&OP practices firsthand at the "
"

Find out why many companies are looking for new planning approaches—and how Board can quickly help bridge that gap.

Guidance for your next steps at

Take away practical approaches
and decision-making frameworks
to tackle your S&OP transformation in a structured way.

That was the celver x Board Event 2025:

Further celver x board events:

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October 13, 2026
celver x Board Event in Munich
Details to follow shortly.
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October 14, 2026
celver x Board Event in Cologne
Details to follow shortly.

Arrival

GINN Events Hamburg Elbspeicher

39 Große Elbstraße,
, 22767 Hamburg

Parking options if you're arriving by car:

  • Parking lot at the fish auction hall, fish market, 6-minute walk Google Maps  
  • Große Elbstraße 27 Parking, Große Elbstraße 27, 4-minute walk Google Maps
  • Holzhafen Parking Garage, Große Elbstraße 61/63, 6-minute walk Google Maps  

By public transportation:

  • From the main station, take the S3 toward Altona or the S1 toward Altona Wedel/Blankenese to the Reeperbahn stop. From there, either walk (follow the signs toward the fish market, 10 min.) or take bus 111 toward Altona Station to the Fischauktionshalle stop. The hotel is located on the left after about 150 meters.
  • From the airport, take the S1 toward Altona/Wedel/Blankenese to the Reeperbahn stop.

Your personal contacts

Christoph Petzke, Aurubis
Person ICON
Juliane Cray
Head of Marketing, celver AG

If you have any questions about the celver x Board Event in Hamburg, please feel free to contact us. We look forward to hearing from you.

Christoph Petzke, Aurubis
Person ICON
Nadine Wittleben
Marketing Manager, celver AG

If you have any questions about the celver x board event in Hamburg, Cologne, and Munich, please feel free to contact us. We look forward to hearing from you.