Assortment planning
Marketing-
Services
Keeping an eye on current trends and customer preferences
Customer expectations are constantly rising. More and more frequently, new products have to be available ever more quickly. At the same time, customers' future needs and preferences are becoming increasingly difficult to predict, making it extremely complicated to react quickly when procurement times are often long. Companies must therefore constantly keep an eye on the latest trends and consumer preferences to ensure that their product range remains relevant and appealing.
Of course, the individual products must also fit into the overarching product strategy. The prioritization of individual product groups must also be taken into account, as must the corresponding price levels and margins resulting from upstream merchandise planning . Without the support of appropriate planning tools, it is very difficult to translate the monetary targets and framework parameters into a concrete specification of the required products with corresponding price, margin and sales targets.
Deciding on final order quantities is also not trivial. Regardless of whether retail, wholesale or purely online business, customer requirements are often difficult to predict. In addition, at least in the retail environment, there is the challenge of optimally stocking the often heterogeneous stores, which can be achieved through integrated allocation planning .
We support you with custom-fit planning solutions to carry out this process in the best possible way. High process stability, bidirectional integration into the existing system landscape, and AI functionalities where it makes sense lead to high user acceptance and ultimately to greater efficiency and better quality in assortment planning.
Find out how our customer Villeroy & Boch has optimized its product range and procurement planning with Board in this short interview.