Sales & Marketing

Holistic control

Sales performance and trends at a glance

The common goal of sales and marketing is to increase the company's sales. To achieve this, products and services must be positioned correctly and sold to clients at suitable prices. We support this process with powerful analysis and planning solutions.  

Modern data analysis methods can be used to measure, understand and improve the success of sales and marketing measures. These insights and corresponding derivations from trends are in turn the basis for efficient sales planning and predictive forecasts. We thus create a holistic management model with which you can significantly increase the transparency and performance of your sales and marketing activities.  

Our Sales & Marketing Services

Sales &
Sales planning

Sales & revenue planning is the starting point for integrated financial planning. With the right solutions, you can get an accurate forecast to react in case of deviations. Learn more...


Smart integration of marketing planning and budgets with existing BI or planning solutions ensures that your resources are used effectively. Learn more...


In assortment planning, it is not only necessary to plan ahead for current trends and customer requirements. Higher-level product strategies, price levels and margin requirements must also be taken into account. Learn more here...

Sales &

A good sales & marketing dashboard should clearly provide the most important sales and marketing data and show current developments and trends. Learn more...


Flexible discount structures are important tools for sales. But are the effects on the bottom line always transparent? Integrated solutions are in demand. Learn more...

Price management

Correct pricing is a strategic success factor. Modern solution approaches from clustering to plausibility checks can help optimize price management. Learn more...

Webinar on the topic

celver webinar on sales & operations planning at Villeroy & Boch
Webinar on demand

Sales & Operations Planning at Villeroy & Boch


Webinar on demand
Elke Rehr
Christian Kruse
Prof. Dr. Andreas Seufert