Decentralized sales planning and forecasting at BASF

Webinar on demand
Webinar on demand
Sales & Marketing Services
Stephan Ultsch
Tim Laukat
Stefan Storchmaier
44
Minutes

BASF Agricultural Solutions, a division of one of the world's largest chemical companies, has initiated a transformation of its sales planning and forecasting. As a result, the sales teams are optimally supported in terms of systems and processes in increasingly dynamic markets and can focus on their core task of generating sales.

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Webinar contributors

Stephan Ultsch
Stephan Ultsch
Regional Project Lead Salesforce
BASF Agricultural Solutions

As counterpart to the global product owners, Stephan Ultsch is responsible for a harmonized approach to all sales-oriented processes in the EMEA region and at the same time represents the regional needs of the individual countries or markets.

Tim Laukat
Tim Laukat
Teamlead Planning
celver AG

Taking into account technical and local requirements and objectives, Tim Laukat supports his clients in implementing and optimizing their results and forecasts with customized board solutions.

Stefan Storchmaier
Stefan Storchmaier
Product Owner Sales Cloud Salesforce
BASF Agricultural Solutions

Stefan Storchmaier is globally responsible for sales-oriented processes and their implementation in the Commercial Excellence environment using digital platforms such as Salesforce and Board.

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