Decentralized sales planning
and forecasting at BASF
BASF Agricultural Solutions, a division of one of the world's largest chemical companies, has initiated a transformation of its sales planning and forecasting. As a result, the sales teams are optimally supported in terms of systems and processes in increasingly dynamic markets and can focus on their core task of generating sales.
Webinar contributors
As counterpart to the global product owners, Stephan Ultsch is responsible for a harmonized approach to all sales-oriented processes in the EMEA region and at the same time represents the regional needs of the individual countries or markets.
Taking into account technical and local requirements and objectives, Tim Laukat supports his clients in implementing and optimizing their results and forecasts with customized board solutions.
Stefan Storchmaier is globally responsible for sales-oriented processes and their implementation in the Commercial Excellence environment using digital platforms such as Salesforce and Board.
