Consumer Goods
The consumer goods market is subject to a constantly changing market landscape due to changing consumer needs. Sustainability, digitalization and new business models/distribution channels are key influencing factors for retailers and consumer goods manufacturers.
Analytical platforms help to optimize business processes and services. Valuable insights can be gained through systematic analysis of consumer behavior using a wide variety of data sources (social, PoS, ERP, CRM...) and thus also form the basis for efficient planning processes with AI/predictive support.
We successfully implement analytics and planning solutions for the consumer goods market, from S&OP to integrated financial planning across various corporate divisions.
Our customers include:
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client testimonial
I think that our project approach with the close involvement of the different user groups and the support of celver AG, as well as the agile implementation approach was crucial for the success of the 'DataSpot'.Read case study
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