Dallmayr Gastronomy Service

Case Study

On the way to the digitized sales force

Dallmayr, Heimbs and Azul have long positioned themselves as reliable partners in the catering trade. All the expert knowledge about coffee, tea and drinking chocolate has therefore been brought together in a single sales company - Dallmayr Gastronomie Service GmbH &Co. KG - to offer nationwide customer service.

A key focus in this context was to provide sales staff with the best possible supply of comprehensive and up-to-date information. All relevant customer data was to be available on mobile devices prior to meetings. To this end, investments were made in hardware - for example, each sales colleague was equipped with an iPad - and the software previously used now had to meet new requirements.

The QlikView solution already in use could not meet the new requirements, which is why the decision was made to migrate to Qlik Sense. With the support of celver AG, this project was carried out efficiently and the previously set goals were achieved. Today, more than 80 sales representatives use the mobile application to manage their sales activities much more efficiently and flexibly.

The facts at a glance

Consumer Goods
Optimize sales processes, digitize field sales
Improvement of processes after the establishment of new sales company. Quick access to information for the preparation of sales meetings.
Migration of existing QlikView solution to QlikSense

Advantages and benefits


  • Fast access to important key figures for approx. 80 field service employees
  • Simplified preparation for sales calls
  • Mobile availability
  • Relieving the workload of the office staff through a self-service approach
Bettina Schäffer
Bettina Schäffer
Business Intelligence Manager
Dallmayr Gastronomy Service
I think that our project approach with the close involvement of the different user groups and the support of celver AG, as well as the agile implementation approach was crucial for the success of the 'DataSpot'.