Price management

Services
Sales &
Marketing-
Services
celver price management

Precision landing with correct price management

Setting the right price is a strategic success factor that requires a deep understanding of market dynamics and customer behavior. For us, the focus is therefore on the following aspects of price management:  

  • Pricing analysis: This involves collecting and analyzing data on costs, customer behavior, market trends, and competitor pricing strategies. It helps identify pricing opportunities, understand price elasticity, and determine optimal price points.
  • Pricing strategies: Companies need to develop pricing strategies based on their objectives and market positioning. Common strategies include cost-plus pricing, value-based pricing, price skimming, or price penetration.
  • Price monitoring and optimization: Continuous monitoring of price performance is critical to assess the effectiveness of pricing strategy and tactics. This includes monitoring sales, margins, market share, customer feedback, and competitor pricing. By analyzing the data, companies can identify areas for improvement, adjust prices as needed, and refine their pricing strategies over time.

Effective price management therefore pays off for companies in several ways - through higher profitability, a larger market share and greater customer satisfaction. We would also be happy to support you in optimizing your price management.

Our services for you

Design target processes

In joint workshops, we define your individual target planning process for optimal tactical and strategic price management. In doing so, we determine the most sensible target process for your company situation either on the basis of our best-practice templates through GAP Fit or via Green Field Approach.

Design target processes

Optimization of your price management

We simplify the planning pricing process, for example, by defining key price and lead items and automatic inheritance according to defined rules (packaging size, variants, etc.) or other computational models to minimize the planning effort on individual items.

Optimization of your price management

Analysis and monitoring in price management

We prepare analyses and price calculations to ensure comparability of prices and effects from price adjustments (e.g. evaluations @budget rate, elimination of exchange rate effects, markups for different contract and delivery conditions). In addition, it may be useful to store plausibility checks, such as checks of price bands or violation of the target margin.

Analysis and monitoring in price management

Integrate planning

For a seamless flow of information and efficient processes, we support you in integrating your price planning & analysis into the integrated corporate management and integrate the solution into the system landscape including the connection of all operative systems.

Integrate planning

Optimize and automate price planning

Use the potential of modern technologies and methods for automation: Clustering methods can make a valuable contribution to define a price segmentation depending on customer and article clusters, e.g. with markups and markdowns, and not to get lost in the details. Modern projections can incorporate the different price levels through price sensitivities directly into the forecast of your sales.

Optimize and automate price planning

Our services for you

Contact

Andreas Brühl
Senior Account Manager
celver AG

Talk to our price management expert!

client testimonial

Timo Welling
Timo Welling
Head of Controlling
Eucon Group
Whereas we used to need several weeks for HR planning with Excel, we are now through with the HR forecast after four days, for example.
Read case study

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